Citi Custom Cash vs Discover it Cash Back
Which no-fee card earns more when you spend across groceries, gas, dining, and online shopping? Side-by-side engine results.
Higher net value


| Metric | Citi Custom Cash℠ | Discover it® Cash Back |
|---|---|---|
| Ongoing annual value | $578 | $417 |
| First-year value (incl. bonus) | $778 | $417 |
| Spend rewards | $578 | $417 |
| Perks & credits | $0 | $0 |
| Welcome bonus | $200 | — |
| Annual fee | None | None |
Calculated using ~$3,000/month balanced spend profile. See methodology.